C4C Foundation

The C4C Foundation is designed to reflect the founders’ belief in being the change they would like to see in the world. It means the garments we produce not only celebrate and embrace culture but also actively seek to improve the lives of those affected by poverty and suffering.

How? With every t-shirt sold a percentage of the sale price is deposited to the C4C Foundation to be used for charitable causes.

This way every single sale benefits someone, somewhere in the world. Every garment we make promotes a cause and spreads that message to the masses. Wearing our threads means more than just looking good.

Wear the change…

C4C at the World Cup

August 17, 2010

So UK charity Street League was invited to represent England in the charity tournament Football for Hope at the World Cup and they asked us to make t-shirts for their trip. We did, they went to South Africa, and team leader Rachel Zipfel got in touch to tell us how it all went…

“The South Africa trip and Football for Hope tournament was fantastic! The girls and guys had so much fun playing football and getting to know people from all over the world. It really was an experience of a lifetime!”

Coach Callum Simpson takes the team through some last minute tactics

Vicky rallies the troops

The crowd was largely made up of local kids from the township of Alexandra where the tournament was held

“All the teams had standardised kits given to them but no one had specially made t-shirts quite like us – we were the envy of many!”

Looking like a professional outfit in our C4C tees!

“I think the team came back to England feeling like celebrities after all the media attention and special treatment they received. It’s a long way down from the dizzy heights they reached so hopefully they’re adjusting to it slowly.”

Getting interviewed by local TV

Unlike the real England team, we came back with silverware!

“Thanks so much once again for providing the t-shirts for us – they really were great and a fantastic souvenir for the team to take home.”

Rachel Zipfel, Street League

Love 4 Culture BBQ Went Down!

August 8, 2010

The much hyped event took place last Sunday on what turned out to be a glorious afternoon. Thanks to Tour Asia we put a sound system at the end of Rivington Place, cranked up the music, set up a pop up shop, got the BBQ fired up (all day) and managed with your help to raise £500 for Shelter after costs.

See all the pictures @ www.facebook.com/clothing4culture or read more @ www.love4culture.com.

Love 4 Culture BBQ

July 25, 2010

On Sunday 1st August we’re throwing a party to raise awareness and funds for Shelter! We’re closing down a street in Shoreditch for the day and throwing a couple of shrimps on the barbie, so come out and join us if you’re in town.

All proceeds go to Shelter and the food is on the house! Click the flyer for more details…

City of London Police Annual Awards Gala 2010

July 12, 2010

So the City of London Police Annual Awards Gala 2010 took place at the end of June and the t-shirts we worked on with Centrepoint resident Ramone Edwards to mark the charity’s involvement in the scheme went down a storm!

Check out some of the snaps from the day featuring Ramone and the youngsters that performed wearing the tee…

And if you haven’t already seen it, scroll down to watch the video we shot about the project.

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