“The South Africa trip and Football for Hope tournament was fantastic! The girls and guys had so much fun playing football and getting to know people from all over the world. It really was an experience of a lifetime!”

Coach Callum Simpson takes the team through some last minute tactics

Vicky rallies the troops

The crowd was largely made up of local kids from the township of Alexandra where the tournament was held

“All the teams had standardised kits given to them but no one had specially made t-shirts quite like us – we were the envy of many!”

Looking like a professional outfit in our C4C tees!

“I think the team came back to England feeling like celebrities after all the media attention and special treatment they received. It’s a long way down from the dizzy heights they reached so hopefully they’re adjusting to it slowly.”

Getting interviewed by local TV

Unlike the real England team, we came back with silverware!

“Thanks so much once again for providing the t-shirts for us – they really were great and a fantastic souvenir for the team to take home.”

Rachel Zipfel, Street League

See all the pictures @ www.facebook.com/clothing4culture or read more @ www.love4culture.com.

All proceeds go to Shelter and the food is on the house! Click the flyer for more details…

Check out some of the snaps from the day featuring Ramone and the youngsters that performed wearing the tee…

And if you haven’t already seen it, scroll down to watch the video we shot about the project.

Working with a young man currently housed in one of their hostels, we were tasked with designing a tee along the theme of motivating youngsters to achieve their goals…

Shelter believes that everyone should have a home and they help people find and keep a home, as well as campaigning for decent housing for all. In short, these are the guys you would want on the frontline of any battle against homelessness.

So we’ve committed to donating £4 from every t-shirt sale to Shelter – registered charity in England and Wales (263710) and in Scotland (SC002327).

Check them out at shelter.org.uk.

As well as providing the charity with well needed funds, this is how your purchasing power can make a difference…

Last year 4,672 people slept rough on London’s streets. Tonight, and on any given night, 265 people will sleep rough in London.

We want every I Love LDN t-shirt sold to go a little way in helping ease this problem.

Having just launched the whole C4C Foundation initiative we’re still trying to come up with an effective way to use your money to combat homelessness. Watch this space!

Also keep a look out for some projects we’ve undertaken with homeless charities in London, details coming soon, and feel free to contact us with suggestions of anything you think we should be doing or how we should be spending your money (contact form below).